ADDITIONAL PROJECTS
FREELANCE
I joined a B2B lingerie brand as a freelance email marketer to lead campaign execution and evolve their campaign approach. I shifted the program away from imagy-heavy sends and introduced text-forward, persona-based emails that improved relevance and drove stronger engagement.
VOLUNTEER
I volunteered at a nonprofit organization where I led email marketing efforts, rethinking how newsletters and lifecycle emails supported donor retention and community engagement. I focused on improving engagement fundamentals (targeting, deliverability, performance) and redesigned the welcome email to better reflect the organization’s mission and impact.